CHALLENGE
Design and execute Sephora’s first ever virtual experience, showcasing the latest in beauty innovation through its international portfolio of established and emerging brands, and engage over 400 guests from influencers to VIP and media.
INSIGHT
The Middle Eastern customer is the highest spending cosmetics customer globally and is always on the lookout for the latest within the makeup and skincare space. Our audience wants to look and feel their best at all times, and this starts with staying updated with the latest techniques, products and trends in the industry.
STRATEGY
A fully immersive and highly stylized virtual experience which featured experts from across the globe specialized in the makeup and skincare world, hosting moments of wonder and aware through offering region-first content. From masterclasses to educate and entertain our audience, to wellness workshops that deliver on the wants and needs of our audience during the challenges of the pandemic.
SOLUTION
Surprise the Sephora community with a vibrant and mesmerizing digital experience including a fully branded microsite and exclusive Sephora content which lives on far beyond the event itself. Bringing the Sephora experience to the comfort of our guests homes.
Through engaging over 450+ influencers, media and MUA’s across MENA, we executed 4 days of live programming, each day filled with unique masterclasses and live sessions to showcase the latest happenings in the beauty and skincare world.
With over 17 live streams from 26 international brands spanning London, New York, Australia, Seoul and Paris we engaged our audience through a collection of exclusive beauty content, resulting in over 150 hours of unique content from brands including Dyson, BeautyBlender, Fenty Beauty, Huda Beauty, Marc Jacobs, Sunday Riley and Maison Margiela discussing Fall trends, showcasing unique product launches and chances to win exclusive prizes. Each brand delighted attendees by delivering relevant care packages to their homes to further enhance their virtual experience. SephoraLand.com was later released to the general public for 2 weeks post event to ensure all of Sephora’s customers had the unique opportunity to access exclusive content and digital experiences powered by Sephora.
