How do we surprise an audience that has seen it all while making sure our fragrance does not get lost in the category noise while up-holding the Tom Ford luxury credentials.
Technology as a way to go back to the basics of luxury. Leverage new tools and medium to recreate the ultimate bespoke experience our audience is used to.
YOU & MR. FORD.
Come up with the region’s first fully interactive & fully immersive luxury experience. In doing so we need to bring to life Mr.Ford’s passion for fragrance in a manner that is as personal as it is shareable.
THREE DAYS OF FABULOUS
We brought Tom Ford’s Private Blend Experience to Dubai for the first time. This multi-sensory event, held to celebrate the regional reveal of the brand’s Fabulous fragrance. Unfolded in a custom-built cube against the backdrop of the Burj Khalifa, the experience was attended by global and regional celebrities, who flew in to discover Tom Ford’s range of fragrances.
The journey was brought to life across several rooms, which featured interactive installations highlighting Tom Ford’s Private Blend fragrances. Guests were taken in small groups to the different rooms, where they discovered the inspirations behind the scents.
The entry room featured all-black walls, which were illuminated with some of the designer’s quotes, such as “Glamour is something more than what you wear on your body,” over the sound of his voice narrating the philosophy behind Fabulous.
They were then ushered to a glass cube surrounded by screens for a never seen before visual and olfactive immersion where they discovered the fragrance in all its grandeur.
THE PRODUCT AT THE HEART OF IT ALL
But it would not be a full immersion without the collection of perfumes. The range of over 23 fragrances was revealed to the guests in a lounge-like room, where Tom Ford’s fragrance experts from around the world offered personal consultations.