• ABOUT
  • SOLUTIONS
  • WORK
  • INSIGHTS
  • JOBS
  • CONTACT

PRIVATE BLEND EXPERIENCE

WATCH OUR VIDEO
CONTENT
CRM
ENGAGEMENT
EXPERIENTAL

TOM FORD & LIGHTBLUE DEFINES XXIST CENTURY LUXURY

CHALLENGE

How do we surprise an audience that has seen it all while making sure our fragrance does not get lost in the category noise while up-holding the Tom Ford luxury credentials.

CULTURAL TRIGGER

Technology as a way to go back to the basics of luxury. Leverage new tools and medium to recreate the ultimate bespoke experience our audience is used to.

STRATEGY

YOU & MR. FORD.

Come up with the region’s first fully interactive & fully immersive luxury experience. In doing so we need to bring to life Mr.Ford’s passion for fragrance in a manner that is as personal as it is shareable.

SOLUTION

THREE DAYS OF FABULOUS

We brought Tom Ford’s Private Blend Experience to Dubai for the first time. This multi-sensory event, held to celebrate the regional reveal of the brand’s Fabulous fragrance. Unfolded in a custom-built cube against the backdrop of the Burj Khalifa, the experience was attended by global and regional celebrities, who flew in to discover Tom Ford’s range of fragrances.

THE EXPERIENCE

The journey was brought to life across several rooms, which featured interactive installations highlighting Tom Ford’s Private Blend fragrances. Guests were taken in small groups to the different rooms, where they discovered the inspirations behind the scents.

The entry room featured all-black walls, which were illuminated with some of the designer’s quotes, such as “Glamour is something more than what you wear on your body,” over the sound of his voice narrating the philosophy behind Fabulous.

They were then ushered to a glass cube surrounded by screens for a never seen before visual and olfactive immersion where they discovered the fragrance in all its grandeur.

THE PRODUCT AT THE HEART OF IT ALL

But it would not be a full immersion without the collection of perfumes. The range of over 23 fragrances was revealed to the guests in a lounge-like room, where Tom Ford’s fragrance experts from around the world offered personal consultations.

    Share on Facebook
    Facebook
    Share on LinkedIn
    Linkedin
    Email to someone
    email
INSIGNIA LAUNCH Carolina Herrera
Tribe Global logo
© 2023 All rights reserved.
LIGHTBLUE DUBAI Building 3 Unit 3117 Gold & Diamond Park Dubai UAE Tel: +971 (0)4 341 1128
LIGHTBLUE LOS ANGELES West Hollywood Los Angeles California USA Tel: +1 310 560 6823
General: hello@lightblueww.com Jobs: jobs@lightblueww.com

    Sign up to LB Talks

    Thanks!
    © 2023 All rights reserved.