To keep adidas Originals the brand of choice for influencers and sneaker heads alike, celebrating and leveraging in unity the six Originals key product franchises; Superstar, Stan Smith, Gazelle, ZX Flux, Tubular and NMD.
Today, fashion has an even bigger role in self expression: it’s not just about standing out from the crowd, it’s an identity builder, a symbol of taste, culture, personality and uniqueness. It’s a constant journey of exploration fueled in part by the importance of social media in our audiences lives.
FUTURE HOUSE DXB
To deliver a fashion experience that was holistic and offered a 360 cultural viewpoint on the matter by blending fashion with music, technology, knowledge-tainment and of course, products. We gave our audience a real-life taste of what Instagram gives them on a daily basis: the opportunity to browse, mix and match, like and share a fashion experience that is as unique as they are.
SHOP THE WORLD AT TERMINAL F
The airport-themed concept celebrates Farfetch’s global community of style leaders, and their international lifestyles and outlooks. From the arrivals board updating trophy exclusives from Stadium Goods, to a business class VIP lounge, screens charting Farfetch’s iconic streetwear destinations around the world, in-flight entertainment from a line-up of globetrotting DJ’s and “in transit” conversations with industry luminaries.
We brought to life the Farfetch online presence through a beginning-to-end tech journey. Whether invited to the experience or a new customer on-site we created an immersive tech experience throughout.
Partnering with Stadium Goods we delivered eye catching product displays, remaining premium and on brand with Farfetch with the creation of Insta worthy touchpoints. In doing so we ensured our products were center-stage for our guests, incentivizing them to share our catalogue with the world.
The Farfetch exclusive talk cemented our trusted authority status within the SOLE community in partnership with Stadium Goods and HIGHSNOBIETY. The talks offered an insiders access for what it means to turning a passion for street-culture into a business.
Because fashion is a tool to celebrate your individuality, consumers got creative with our 100+ photo opportunities throughout the experience and joined forces with Farfetch to celebrate their individuality throughout our daily exclusive Roof Top Parties.