CHALLENGE
To design & shoot a 360-content campaign tailored to the MENA region, which focuses on the anti-blemish solutions line by Clinique, in a way which addresses skin complaints, without stigmatizing those suffering from acne.
INSIGHT
The beauty customer in the Middle East is the highest spending cosmetics customer across the world, with over 80% of Saudi women’s income going towards cosmetic products. Our audience wants to look and feel their best at all times, and this starts with a foundation of good skincare.
STRATEGY
A fully immersive & highly stylized campaign which features 3 influencers, 3 consumers and 2 dermatologists, allowing for credibility & reach of the campaign. Still & moving imagery werecreated for distribution across the various formats in which the campaign would be shown across social media channels.
SOLUTION
A visually vibrant & mesmerizing campaign was designed, fully equipped with immersive set design, graphics & dynamic camera work to bring to life the Clinique anti-blemish solutions line.
Inspired by the range’s global direction, the campaign set was designed using the visually striking imagery of red polka dots to symbolize acne in a fun & non-intrusive manner. Through a captivating storyline, the viewer is taken on a journey led by one of our influencers, in seeing how they combat their skin complaints, with an attitude which embodies inner strength & positivity.
With acne being a serious dermatological issue which millions across the globe suffer from, American Board certified dermatologist Dr. RazanKadry was brought on board to provide a credible viewpoint and showcase the proven benefits of the range, creating a well-rounded campaign narrative.
As the influencers use the products throughout the video, the red polka dots diminish, recognizing the visible results which customers experience upon using the range. Additionally, use of the BOLT camera provided flexibility & originality in terms of creative language, helping create a visually striking campaign unlike any other.
