Transforming the launch of a car into a cutting edge interactive experience. Demonstrate that the region now has a car that is as bold and avant-garde as the city it is introduced to.
A modern car needs to act as an extension of the driver. Not the other way around. Technology & power are enablers to better moments in life.
EVOLVE ALWAYS. STATIC NEVER.
Delivering an integrated launch program focusing on the target demographic while offering both a lifestyle launch event and a unique test-drive experience to engage a wider audience post-event.
“STANDING OUT IS THE NEW NORMAL”
In a city where the automotive industry thrives, the competition is fierce and standing out is the new normal. Our experience had one goal; Making sure that the new E-Class Coupé launch event offered something different, something unique.
“FORWARD THINKING BUT IN THE PRESENT”
The E-Class Coupé positioning and characteristics; design, space and innovation led to the concept of Evolve which was developed to reflect the evolutionary thinking of both Mercedes-Benz and its drivers.
Evolve is a celebration of this shift in thinking, a compliment paid to the individuals who have combined innovation and aesthetic in a way that stimulates the mind and inspires the heart.
“A LOCATION ON BRAND”
Hosted in the heart of Dubai Design District, a neighborhood that embodies the city’s evolution from stopover town to the region’s creative hub; the event gathered the Dubai’s influencers, media and VIP Mercedes-Benz customers. Blending technology with experience and heritage it showcased the new E-Class Coupé’s capabilities while offering guests a never seen before immersive experience.