Demonstrate that we are launching more than just another fragrance; we are introducing the region to a new family of fragrance via Nomade. We need to champion a subtler approach to luxury, one made of craft and delicate storytelling, while connecting with a new, more modern luxury consumer: empowered and free-spirited.
The Chloé woman carries with her a freedom and an immutable natural elegance. Confident, inspiring, she flourishes through her experiences and encounters, asserting who she is without ever imposing it.
ENCOUNTER THE WORLD.
If you could live in a way that breaks free from the mundane and embrace adventure and possibility, would you? With Encounter the World our guests step into more than an event, they step into a story. A beautifully curated journey that will surprise and fulfill at every turn.
“A never before used secret garden”
We chose Nature Escapes to host the event as we knew that launching such an important perfume in an overused location would not cut it. By the time Nomade was launched, Nature Escapes was not yet open to the public and it allowed us to offer something new to our client as well as our guests.
“A moment dedicated to craft and creation”
Craftsmanship is a concept at the centre of perfumery. With that in mind, we recreated the fragrance’s universe by creating arts and crafts stations where guests spent an average of one hour learning the art of flatlay and oil painting.
“An experience designed with Instagram in our mind”
We’ve designed an experience that is as personal as it is shareable. Every corner was created to prompt organic content creation from our guest. From a maze of mirrors, to a secret oasis where the film was revealed. Every touchpoint was designed to trigger a different set of emotions from our guests.
* IN PARTNERSHIP WITH HAVAS PR