The biggest trend in luxury fashion right now is streetwear and at a
time where labels that are from two totally different worlds are coming
together in unity for an exclusive and unexpected offering; Creating a
luxury experience in the digital space is an extremely difficult challenge.
TIMELESNESS AS A DISRUPTION
Seasons come and go, designers resign and takeover, trends change
and re-invent themselves, but true elegance is forever. In a world
governed by hype and hashtags, elegance and timelessness are the
WHAT’S YOUR INSIGNIA?
2018 and the launch of a new accessory line-up provided us with the
right opportunity to prove to the world that heritage luxury doesn’t
have to live on a shelf. With that in mind, we designed an omnichannel
experience that would place CH in a position to resonate with
a new breed of luxury consumers.
AN INTEGRATED INFLUENCER CONTENT AND EXPERIENTIAL CAMPAIGN
Going beyond the usual Instagram post by partnering up with three of
the region’s most prestigious titles including Vogue Arabia. All to make
sure the brand leveraged both relevancy and reach through content
that was designed specifically for them.
Finding the right talent that shared our love for elegance while making
sure they all shared our values while delivering the reach the brand so
desperately needed. They needed to be creative, bold, fun but most
importantly they had to be unique.
Bringing all of our ambassadors together to create a regional
campaign that our audience would be excited to watch and share.
We created bespoke content ready to be consumed on social media.
Each ambassador was treated to her very own edit in order to better
reflect the bespoke approach we took.
Get the town talking by designing a brand experience with our iconic
accessory line at its heart. Each value was brought to life in a manner
that was unique and allowed for organic content sharing. In a world
governed by hype and trends, Carolina Herrera proved that true
elevated and elegant luxury can still entertain and actively engage